HubSpot integration
NPS and feedback, on the HubSpot contact timeline.
Every survey response and approved testimonial is matched to a HubSpot contact by email and logged as a note, so sales and support see how a customer feels before the next call.
What it does
- Finds the HubSpot contact by email, or creates them
- Fills in first name, last name, company and job title from the response
- Logs the feedback as a note on the contact’s timeline
- Sends new responses, negative feedback, approved testimonials, or any mix
- Filters by form, sentiment, NPS or rating
Set it up in a few minutes
- In HubSpot, create a private app with the
crm.objects.contacts.writescope and copy its access token. - In Rirofeed, go to Integrations, choose HubSpot and paste the token.
- Pick the events and forms to send, and save.
What lands in HubSpot
Field by field.
| In HubSpot | From Rirofeed |
|---|---|
| Contact: email | The respondent’s email (the match key) |
| Contact: first and last name | The respondent’s name |
| Contact: company, job title | Company and title from the response, when given |
| Note on the contact | The form name, the score summary (for example NPS 9/10 · Positive), any testimonial, every answer, and the response ID. |
Events
Choose what gets sent.
Pick one or more events, then narrow them down by form, sentiment, NPS range or star rating.
| Event | When it fires |
|---|---|
| New response | Someone completes a form or clicks a Riro Temperature. |
| Negative feedback | A response with NPS of 6 or below, a 1–2 star rating, a low CSAT, a Freezing or Cold temperature, or negative written sentiment. |
| Testimonial approved | You approve a testimonial in the review inbox. |
Does Rirofeed create HubSpot contacts?
Yes. If no contact has the respondent’s email, Rirofeed creates one. Responses without an email are skipped.
Which HubSpot plan do I need?
Any HubSpot account that can create a private app with the crm.objects.contacts.write scope.
Can I send only some responses?
Yes. Choose which events to send, and filter by form, sentiment, NPS range or star rating range. For example, send only detractors from your quarterly NPS survey.
What happens if a delivery fails?
Rirofeed tries each delivery up to three times, waiting longer between attempts. Every delivery is logged with its result, so you can see what was sent and resend it.
Find out how customers really feel.
Start free with ready-made NPS, CSAT and testimonial forms. Upgrade when you’re ready.